Consumers’ Valuation of Functional Properties of Foods: Results from a Canada-wide Survey

West, G.E. and Gendron, C. and Larue, B. and Lambert, R. (2002) Consumers’ Valuation of Functional Properties of Foods: Results from a Canada-wide Survey. Canadian Journal of Agricultural Economics, 50 (4). pp. 541-558.

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Very few economic analyses have been done about functional foods and nutraceuticals. The current paper seeks to characterize Canadian consumers' attitudes, beliefs, knowledge and willingness-to-pay for functional foods. In the spring of 2001, a telephone survey of 1008 Canadian household food shoppers was conducted. The questionnaire included stated-choice experiments to derive distributions of price-functional property trade-offs. The majority of respondents appeared willing to purchase and to pay a price premium for functional foods, particularly if the functional property were added to foods derived from plants. Consumers were less receptive to a functional property incorporated in a meat product. A large proportion of respondents negatively perceived genetically modified (GM) and organic foods relative to conventional foods, after controlling for price and the health property. This suggests that there could be a niche market for organic functional foods and that GM functional foods would have to be discounted to attract a wide range of consumers.

Item Type: Article
Author Affiliation: Centre de Recherche en Économic Agroalimentaire/Faculté des Sciences de l'Agriculture et de l'Alimentation, Université Laval, Quebec City, Quebec
Subjects: Social Sciences
Postharvest Management > Food Technology
Statistics and Experimentation
Divisions: General
Depositing User: Mr Balakrishna Garadasu
Date Deposited: 06 Jun 2013 08:28
Last Modified: 06 Jun 2013 08:28
Official URL:

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