Challenges & issues in retailing of pulses in India

Sukhadeve, V.S. and Biyani, Y.Y. (2011) Challenges & issues in retailing of pulses in India. International Journal of Management & Business Studies, 1 (3). pp. 131-135.

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The revolution in retailing industry has brought many changes and also opened door for many commodities like pulses. In a market like India there is a constant clash between challenges and opportunities but chances favor those companies that are trying to establish themselves. In pulse industry there is outcry of the pulse processor regarding sales of their pulses which are totally dependent upon the middle man’s, brokers & traders as channel of their distribution, so if pulse processors to sustain in a market like India pulses processors have to bring innovative solutions and establishment of their brand by entering into retail market which might help them ensure safe sales without any dependency on the inter mediates. Indian market has huge potential to accommodate many pulse retail players, because still a small proportion of the pie is organized. The paper tries to discuss the challenges for the pulse processor to enter into retailing: like merchandising mix, retail differentiation, supply chain management for pulse and how retailing can help pulse processor to sell their pulses & the also consumers to buy from origins with better quality & quantity consistently

Item Type: Article
Uncontrolled Keywords: Retail differentiation, supply chain, merchandising mix, private level Brand
Author Affiliation: Smt L. R.T College of Commerce, Akola, Maharashtra, India.
Subjects: Crop Improvement
Divisions: Other Crops
Depositing User: Mr T L Gautham
Date Deposited: 07 Apr 2016 08:05
Last Modified: 07 Apr 2016 08:05

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